Do you use Instagram to promote your business?
Instagram ads are now popular. Their advertising revenue will be about $ 10 billion in 2019. Yes, it’s a billion with the letter «b».
Instagram ads bring in such huge revenue because there are now over two million active marketers every month. The visually focused and stylish nature of the network makes brands popular for demonstrating their products and services. And more than 80% of Instagram users follow at least one brand, 60% of users mark new products on the platform, and about 200 million users visit at least one brand profile per day. Wow!
All this guarantees you an online audience that is ready to interact with your brand, so now more than ever it is important to conduct excellent advertising campaigns on Instagram.
Here are three hacks to run a powerful Instagram campaign.
1: intrigue your audience
For most successful advertisers, the biggest selling point is a bit of a mystery. Find the beauty hidden in worldly things. Always show ads that challenge your audience. Include a demo of using your product along with something like a 60 second call. In addition, add a link that leads directly to your site, where users can buy your product if they accept the call, and use instagram auto liker without login free.
2. Make your ads look native
Most of the most popular Instagram ads are completely unlike ads. Instagram can make ads appear inside the user’s feed without control over the title and image that you use.
Use creatives that blend with organic Instagram posts and give your audience the same experience they get from organic content. When Instagram users view their feed, make sure your ad looks the same as any other content that they see from subscribers or their friends.
Remember to use quality visual content. Use great images and videos in your videos, because Instagram marketing is all that attracts attention.
3: the target audience of your dreams
Want to see great Instagram ad results? Then you need to target an audience that will be related to your brand and the goals of your campaign.
Instagram’s massive growth and many targeting options allow you to experiment with different ads in different audiences. Make sure you have a targeted person and a well-defined targeting strategy. Do not spend your money on random testing. Find out who is the best audience for your campaign and use specific testing methods to improve your audience.